Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Solo PR Pro

FEBRUARY 9, 2016

This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user. How might they do this?

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials. And later.

B2B 68

B2B Marketing Advertising Advertising 68

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But data can also inform an overall communications strategy and its messaging, as many PR agency teams know.

Real Estate 120

Real Estate Technology Data Agency 120

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Lou Hoffman | The Hoffman Agency. And there are some real gems in that certain whitepaper from 2016. Susan Kostal | Stet.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Prakkypedia

DECEMBER 13, 2017

That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Arnott’s wasn’t quite as adventurous in March 2016 when it remodelled some of its Shapes flavours, but that move also generated widespread commentary across social media and in the mainstream media. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. So often, I see reports from partners and other agency vendors and they’re almost non-sensical. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. We recommend that our clients advertise on at least one of their social channels to their target market. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Leyla Arsan (@leyla_a) July 1, 2016. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? More, More and Still More. j4V1meSZ4B.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52