NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Cision

MAY 12, 2016

With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their daily communication efforts more exciting and valuable. By relying on outdated measurement strategies, brands cannot prove which campaigns need work. So why don’t they?

System 120

System Measurement Software Data 120

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62%

Survey 82

Survey Corporate Communications Financial 82

Stephen Waddington

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession. Public relations practitioners learn on the job if at all.

Publicity 167

Publicity Ethics Training Education 167

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. and the second on ‘New business in new media environment or New media for new technologies/startups?’. Stuart Bruce (@stuartbruce) March 11, 2014. The Holmes Report (@holmesreport) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Rethinking internal and external comms. Marketing predictions. Time to focus on blocking and tackling. Susan Kostal | Stet. The robots are already here.

Marketing 169

Marketing Employee Content Marketing Training 169

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Wadds Inc.

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession. Public relations practitioners learn on the job if at all.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Communications Conversations

JULY 23, 2019

Although he got his start in the agency world at Weber Shandwick, he quickly moved to the corporate side and joined transportation technology company PeopleNet—now Trimble Transportation — in 2015. “Caitlin was a wonderful intern and has a bright future in the communications world! ” – Ryan Roddy.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. . #2

Communications 63

Communications Healthcare Print Community 63

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Information technology team. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Alternatively, contact him via Twitter or LinkedIn.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. What’s been the impact internally and across the country with your AmFam agents and teams? How do you measure success with a CEO like Mr. Salzwedel on social media? . In 2014, his LinkedIn Publisher posts had a 66% engagement rate and a 51% share rate.

Social Media 60

Social Media Media Twitter Insurance 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Change isn’t easy.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. My answer was nice, but internally I was seething. One of them was me, Zude PR. For the last year I’ve been injured. Click to Tweet.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Content is a key tool in those efforts.

Financial 111

Financial Industry Report Insurance 111