Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. And they were right. percent access content/information.

Mobile 201

Mobile Strategy Web Consumer 201

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices.

How To 52

How To eBook Corporate Groups 52

Rock the Status Quo

NOVEMBER 3, 2014

It doesn’t excuse poor pitching, but sometimes I wonder if they are lumping in all of the entrepreneurs, small business owners and jack-of-all-trades marketing professionals right in with the PR specialists? Date: October 30, 2014 at 4:38:53 AM CDT Subject: Info graphics submission on your site Hi, How are things?

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery?

Communications 120

Communications Telecommunications Infographics Video 120

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Facebook has been disrupting the scene for some time now.

Education 120

Education Facebook Infographics Social Media 120

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc. Yeah, not many.

Social Media 118

Social Media Study Blogging Company 118

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. kimgarst) July 18, 2014. Be snackable. — Kim Garst

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Cision

NOVEMBER 27, 2015

Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven.

Strategy 120

Strategy How To Data Infographics 120

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. and DON’T Be Pharmaceutical Company A.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Stuart Bruce

MARCH 3, 2015

The results reflect my own anecdotal experience as my most popular PR training course is ‘modernised PR’ which teaches digital communications and social media specifically for public relations (most courses focus on just marketing communications or digital marketing).

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

AUGUST 17, 2015

What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. This is a great feature, but relies on click-through for purchase (which can also escalate cost of sale when factoring in affiliate marketing). Want to become a Pinterest master?

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Compare that to Vin Diesel, the world’s third-highest paid actor in 2014. You might ask what Beyes’ theorem has to do with social media communication and marketing. million Facebook fans (up from 9 million in 2009).

Social Media 120

Social Media Strategy Media Facebook 120

ISEBOX

FEBRUARY 26, 2016

In 2014, that number was 41. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Jeffords specializes in content marketing and communications, with a focus on the solutions that help PR professionals create, distribute and promote their stories.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Stuart Bruce

SEPTEMBER 14, 2015

The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. Around 9% on average of any additional marketing investment is spent on social / digital, roughly equitable with last year, which was 11%. Total sample in 2014 was 228 adults, taken between 10th June and 9th July 2014.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). 67 Insights from the Worlds Top Digital Marketing Experts. People with marketing chops. People who have been in digital marketing longer than a couple years. Mostly because Contently tackles virtually every angle of the world of content marketing.

Social Media 60

Social Media Blogging How To Media 60

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40

Radio Mobile Media Sports 40

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Sources include individual publishers, Audit Bureau of Circulations and Newsworks , marketing body for UK new brands.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111