ZudePR

FEBRUARY 22, 2016

On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure. And invest. #3: of Their Followers. As of March 2015.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 194

Writing Communications Marketing B2B 194

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.” PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). Facebook purchased WhatsApp in 2014 for $19 billion dollars and many of the advanced features of Facebook Messenger were pioneered by WhatsApp.

Skype 120

Skype Facebook Customer Service Google 120

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. Clicks are measured with the bit.ly The Cost of Press Releases.

SEO 60

SEO Google Social Media Agency 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 190

Marketing Content Marketing Data Social Media 190

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 72

Publicity Ethics Training Education 72

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. Sales is driven and measured by one metric, closed business – revenue.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. In response, Facebook introduced an algorithm in June of 2014, that puts what it thinks the user would most want to see at the top of their NewsFeed. users, it’s 40 minutes!

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 169

Marketing Employee Content Marketing Training 169

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Doctor Spin

JANUARY 16, 2024

Dead of Winter (Short Film, 2014). The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. A meta-analytic review. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. In 2017, 61% of Americans say they trust advertising which is up from 50% in 2014, according to YouGov study. Marketing Measurement Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. MediaMiser was based in Canada and provided media monitoring tools.

Tools 83

Tools Comparison Media System 83

Cision

MAY 29, 2017

billion in 2014 to 2.17 billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results.

How To 129

How To Content Marketing Engineering Advertising 129

Flatiron Communications

FEBRUARY 8, 2016

Budweiser (@Budweiser) February 8, 2016. I remember one measurement company tallying the on-air seconds its client’s brand logo appeared during a NASCAR race as justification for the millions the client spent to paste its logo on the side of the car or a patch on the driver’s uniform. @Broncos celebrate like this tonight.

Sports 28

Sports Insurance Insurance Interviews 28

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 93

Social Media Marketing Media Creativity 93

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. The Responsible Company: What We’ve Learned from Patagonia’s First 40 Years. Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. While there’s no clear way to hack the algorithm there are measures you can take to boost your content higher up in your followers’ feeds. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

APRIL 2, 2019

In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. PR Measurement: A Pulse Check on How Communicators Show Value. VC investment grew to $7.2

Agency 95

Agency Trends Marketing Survey 95

Beyond PR

MAY 30, 2017

billion in 2014 to 2.17 billion in 2016. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones.

YouTube 118

YouTube Brand Branding Crisis 118

PR Conversations

NOVEMBER 27, 2015

Disclosure: Via Methodos, Toni Muzi Falconi consulted for the Cordoba Initiative, the Imam’s New York City-based NGO, from August 2014 to May 2015. * * *. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective. See the full and final text of my presentation here.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. Anyway, Nasdaq acquired Marketwired in February 2016. If you’re thinking, forget Intrado, who is West? What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. In 2014 we did 13 different conferences; in 2015 we did three. I measure my productivity and outputs in many different ways. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114