Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? Through this initial phase, brands were sort of left on the sidelines. Then slowly brands like Taco Bell began to experiment. October 2013. Brands That Get It.

Brand 148

Brand Branding Sports B2B 148

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Instagram had a 15-second limit since the platform’s adoption of video in June 2013. What Does This Mean For Your Brand? Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Onclusive

OCTOBER 9, 2014

Back in April 2013, Medium acquired Matter. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' The publisher has since become … Continued.

Journalism 356

Journalism Content Marketing Technology Trends 356

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Andy Crestodina of Orbit Media originated the idea of a Conference Year Book for Content Marketing World 2013. But what if there was another compelling benefit? 1: eBook Series by Lee Odden.

Conference 171

Conference eBook Content Marketing Brand 171

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video? Product/plant demonstrations are very popular, particularly among B2B brands.

Video 120

Video Brand Branding Trends 120

Mark My Words

JUNE 28, 2021

Marketing experts say the forward has all the ingredients he needs to build ‘Brand ­Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four. He is the face of shaving brand Gillette and recently got a boot deal with New Balance. Sponsor’s dream.”

Brand 60

Brand Branding Instagram Social Media 60

Waxing UnLyrical

MARCH 22, 2013

Why not just set up your branded business email address, especially if you already own your domain? Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013.

Brand 109

Brand Branding LinkedIn Facebook 109

Mark My Words

JUNE 20, 2019

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2013: Says that Malaysian women are only going to university because ‘they need to find women to marry.’. Blacks are at the other pole.’.

Brand 68

Brand Branding Journalism Leadership 68

Ronn Torossian

JANUARY 26, 2015

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. Brand PR News Ronn Torossian BRANDING' appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Skype 150

Skype Video Brand Branding 150

Shift Communications

NOVEMBER 28, 2014

billion in 2013 and another $2.6 With promotional campaigns starting earlier and earlier along with the deluge of information coming at consumers from every direction, brands must be increasingly smart about setting themselves apart from the competition. The question for retailers is now: How will your brand set itself apart?

Brand 100

Brand Branding Retail Mobile 100

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Orchestrated PR around a company’s technical brand helps attract candidates. In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today.

Publicity 100

Publicity Engineering Advertising Advertising 100

Deirdre Breakenridge

DECEMBER 5, 2014

I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. So, I started thinking about it in September 2013 and the more I thought about the idea the more I liked it. How did you come up with the idea for HashAtIt.com? What is your favorite hashtag and why?

Engineering 413

Engineering Pinterest Social Media Radio 413

Stephen Waddington

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. Company reviews posted by employees are an indicator of the cultural health of an organisation.

Corporate 120

Corporate Employee System Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Stephen Waddington

JUNE 6, 2020

We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Reputation Management is worth the cover price for these stories alone. You should buy a copy for your boss. I’m grateful to Langham for reuniting Steve Earl and I.

Reputation 153

Reputation Financial Case Study Banking 153

Ishmael's Corner

JANUARY 18, 2015

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. Media attention on storytelling didn’t even increase 10 percent from 2013 to 2014. Uncategorized brand storytelling NYT storytelling storytelling in the media storytelling techniques'

Storytelling 60

Storytelling Brand Branding Data 60

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. That’s the real-time media relations game.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

The Proactive Report

OCTOBER 7, 2016

This is up from 54% in 2013. Your brand newsroom should be fully responsive, pass the Google mobile-friendly test and load fast. In 2016 74% of Americans have ever access news on a mobile device. What this means for PR. Make sure that your news content is available online and is optimized for search.

Mobile 133

Mobile Media Engineering Google 133

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As and the U.S., with additional license partners throughout the world.

Data 68

Data Trends Journalism Print 68

Sword and the Script

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. Thought leadership is perfect for challenger brands. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution).

Leadership 145

Leadership B2B Study LinkedIn 145

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

If a company can inspire employees to believe in and be proud of its purpose and ethos, then employees are more likely to become brand ambassadors. In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting. Employees are credible influencers.

Internal 136

Internal International Communications Employee 136

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. 30-second Elevator Speech Brand Mapping Brand Statement Career Development Career Insight Enhancing your Voice' Job seekers still outnumber jobs available by four to one, not very good odds. Do you know who you are?

Chemicals 271

Chemicals Construction Fashion Writing 271

Shift Communications

DECEMBER 22, 2014

In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Close to 3,800 brands have used the calculator since its inception. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 96

Survey B2B Marketing Trade Shows 96