Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 147

Leadership B2B Study LinkedIn 147

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. Great content inspires trust, creates credibility, and builds brand awareness.

Advertising 150

Advertising Advertising Data LinkedIn 150

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. Brands crave “safe” endorsements or relationships, with good reason. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? Where that campaign was genuine, true to the brand and fun in its spontaneity, the pancake waffle weigh-in was just illogical and offensive. Brands like Dove always seem to do it right.

Publicity 120

Publicity Fashion Twitter Advertising 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Still, the cause-related conversations stimulate significant audience engagement and overall support for the brand.

Consumer 65

Consumer Retail Community Company 65

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. At the same time, advertising is increasingly irrelevant. Whatever a brand does should be rooted in a more intelligent, bigger strategy.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 2023, December 18). In Wikipedia.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

Shift Communications

OCTOBER 7, 2014

Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Brands take note!

Marketing 138

Marketing Conference Trends Viral 138

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. This was just the right time and the right opportunity for me and my family, and what I believe to be the best possible fit for our team, our clients, and the agency moving forward.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

FEBRUARY 13, 2013

. — Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Being kind is a long-term investment in your brand. Similarly, a CEO can be undermined, even destroyed, by a review on Glassdoor or an allegation of misconduct. A ‘stirrot’? A ‘carrick’? I’ll stop. ].

Leadership 71

Leadership Reputation Employee Hotels 71

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. percent in 2013 and exceeding the numbers for both whites and Hispanics. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. But what about African Americans?

Television 72

Television Education Groups Community 72

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015.

Digital PR 60

Digital PR Training Report Social Media 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Mindful Marketing

DECEMBER 12, 2020

One of the biggest buyers of advertising inventory has been State Farm, whose ubiquitous ads feature a couple of top National Football League (NFL) quarterbacks expressing gratitude for scoring special insurance deals. Johnson was ousted from his job in March of 2013, just 14 months after he started. home and auto).

Insurance 86

Insurance Insurance Retail Sports 86