The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 91

Consumer Social Media Education Advertising 91

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Traditional media relations is still very important in most agencies, and to most clients. I mean, all.

Social Media 100

Social Media Publicity Media Conference 100

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

The Proactive Report

JULY 4, 2014

They know that to show every piece of branded content to every fan is the kiss of death. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Much as we’d love them to do that.).

Facebook 226

Facebook Analytics Video Advertising 226

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Bad Pitch Blog

OCTOBER 14, 2012

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.

Media Relations 69

Media Relations Trends Media Infographics 69

Sword and the Script

MAY 11, 2019

How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. In media relations, media coverage begets media coverage because nobody watches the media like the media.

Study 144

Study Media Relations Media Measurement 144

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. Content Marketing' That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 119

Strategy Crisis Marketing B2B 119

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. Jake Wallace , senior marketing communications specialist, Trimble Transporation.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Organic reach has declined from 16 percent in 2012 to 2 percent.

Advertising 120

Advertising Advertising Facebook B2C 120

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. That’s up from 49% in 2012.of adults reported seeing news on social media. Who Reads News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

SEPTEMBER 23, 2015

Media coverage opportunities secured and completed. Social media following and engagement. Kate Finley is the Founder and CEO of Belle Communications , a digital marketing and public relations agency specializing in PR, social media and content marketing for food, beverage, CPG, lifestyle, nonprofit and restaurant brands.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google. Photo credit: Pixabay.

Google 72

Google Privacy YouTube Data 72

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Promote your podcast.

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Search and social as sources of traffic.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28

Communications Conversations

MAY 5, 2016

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. Especially with social media, my goal is to have an answer prepared for the “Why should I care?” You’re also a fellow blogger!

LinkedIn 60

LinkedIn Education Agency Blogging 60

PR Breakfast Club

JULY 31, 2014

Digital Reach looks at a sample of sites and examines the relationship between each site’s UVPM and corresponding social media share counts. Factoring in sharing activity from more social platforms improves the accuracy of Digital Reach scores by giving PR pros an expanded view of a site’s global audience. Heidi Sullivan'

Pitching 47

Pitching Construction LinkedIn Engineering 47

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Did they share the post via social media? What action did those readers take after reading your blog? Did they leave a comment?

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Trump’s cabinet picks.

Journalism 28

Journalism Guidelines Government Training 28

Waxing UnLyrical

MAY 9, 2012

I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. I got to meet, as colleagues in the greater MSL Group, Mark McClennan (an SVP at Schwartz MSL in Boston, who I already knew because of social media, and Joan Cetera , an SVP at MSL Chicago). I learned so much.

Conference 70

Conference Meeting Hotels Groups 70

Communications Conversations

AUGUST 31, 2018

I am now a senior media relations manager at the University of St. Why did you decide to pursue a career in PR/comms after so many years in the media? KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media still need content.

Media 112

Media Journalism Report Video 112