Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. Do you have any favorite campaigns from 2011?

Publicity 87

Publicity Banking YouTube Social Media 87

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them.

Community 120

Community Mobile Blogging Publicity 120

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

ReimaginePR

JULY 25, 2016

Snapchat was initially released in 2011, but it didn’t gain much traction until recently. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Which Platforms are Right for Your Business? Your feed should also be cohesive and give users a sense of your brand’s aesthetic.

Social Media 120

Social Media Technology Pinterest How To 120

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. The subscribe button has been around for a long time (since the dark ages of 2011), but it’s a really cool feature that allows people to separate their professional posts from their personal posts.

Facebook 48

Facebook Video Groups Creativity 48

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

Meeting 60

Meeting Local Industry Journalism 60

Tough Sledding

FEBRUARY 4, 2016

I can find similar images on our competitor’s advertising, but I’m trying to be fair here. I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency. These visuals aren’t terrible, but nor are they compelling.

Publicity 28

Publicity Construction Analysis Conference 28

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Liked what you saw? Why not book me for a speaking gig ?

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.”

Advertising 60

Advertising Advertising Film Creativity 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Konnect Agency

OCTOBER 18, 2019

Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action. Investment. Currently, 88% of businesses are active on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

NOVEMBER 19, 2014

September 2011: Snapchat was released to the public. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. And rumor has it, Snapchat’s introduction of Snapcash on Monday could provide even more data for future advertisers on the platform.). October 2014. Brands That Get It.

Brand 148

Brand Branding Sports B2B 148

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work.

Advertising 41

Advertising Advertising Fashion Creativity 41

MaccaPR

MARCH 14, 2016

With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. And I thought — these are the consumer impressions those advertisers are making! I love advertising, but I can see most consumers saying, “please don’t make me watch this ad.”. Your thoughts? “I

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Liked what you saw? These fine folk did: Jan.

Measurement 103

Measurement Education Facebook Twitter 103

PR 20/20

SEPTEMBER 21, 2017

Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Develop ad copy and creative. Test headlines, landing pages, images and creative. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. and execute on them ? Talk to Us !

Creativity 61

Creativity Infographics B2B Corporate 61

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 41) Greg Hickman. 42) Andrew Youderian. eCommerce Fuel. 48) Ryan Jenkins.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). of households in the US-owned at least one television set in 2011.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Around 250 people have graduated from the scheme since 2011. It’s critical to cutting through a cluttered media environment.

Publicity 164

Publicity Ethics Data Community 164