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McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . By 2010, the opioid epidemic was already in full swing, and public concern about it had grown.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. Despite very public and memorable examples, communicators seem to learn this lesson the hard way. Learning from the past. According to the U.S.

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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

Michele Norris, an award-winning journalist, emboldens audiences through candid discussions about race, culture and communication in America. In 2010, she launched what became a Peabody Award-winning initiative, “ The Race Card Project ,” which fosters conversation among individuals about their differences.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back. What value does digital marketing bring to sharing a brand’s story?

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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

The team “fuses a variety of metrics…quantifying the aggregate impact of all company actions and communications.”. As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. Currently, the companies at the top of the list include Google, Apple and Samsung.