Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. What makes them appear strong, is actually a weakness. Onward with the PR Tech Sum ….

Technology 81

Technology Company Analytics Writing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: How do you manage your own personal brand? I have always endeavored to build my brand on practical, tactical, actionable content for salespeople, sales leaders, success-minded people, and those who care about doing meaningful work.

Interviews 65

Interviews B2B Measurement Blogging 65

Mindful Marketing

OCTOBER 5, 2018

How can Coca-Cola, one of the world’s most respected companies , the parent of several family-friendly beverage brands , and the creator of those loveable polar bears , enter the market for a drug that is illegal in the vast majority of U.S. The alleged partner is Vancouver-based Aurora Cannabis Inc. billion by 2020.

Reputation 50

Reputation Print Writing Blogging 50

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. For example, many thought-leading journalists and bloggers use Twitter (and other social platforms) to promote their latest published writing. Social media dashboards, including HootSuite, allow you to track mentions of your brand on Twitter.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. As early as 2009 there was an indication that studios were going to be squeezing more out of their DVD products.

Local 98

Local Technology Writing Social Media 98

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. She graduated in 2009 and then started teaching at Stockton University in New Jersey. How has your PR education prepared you for your career? Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. In fact, you can almost write a complete sentence from the analysis. Yet people like her influence consumer spending to the tune of $1.2

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

OCTOBER 21, 2014

It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. No surprises here every brand has a Facebook page and is on “the Twitter.” Big companies do the Twitter; dabble with the rest.

Social Media 118

Social Media Study Blogging Company 118

Waxing UnLyrical

AUGUST 27, 2010

Homework While you certainly don’t have to, I think it would be helpful to you (if you’re planning on attending the chat) to read up on some of Don’s writings, particularly his post on social media ROI angst. Traditional public relations, branding and reputation programs suffer from some of the same challenges.

Measurement 67

Measurement Twitter Tourism Social Media 67

MaccaPR

DECEMBER 10, 2014

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Ultimately, where should marketers send their prospects when they interact with a brand online? Oli Gardner, the founder of the landing page and conversion agency Unbounce, likes to say, “your website is your Brand Central Station.”

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on.

Community 82

Community Publicity Web Social Media 82

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often.

Sports 74

Sports Corporate Financial Industry 74

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Maxim Behar

NOVEMBER 8, 2021

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety. Bulgaria is facing absolute failure in politics, branding, health care, society.

Newspapers 52

Newspapers Government Tourism Course 52

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Patently absurd.”. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates.

Ethics 75

Ethics Community Internal International 75

MaccaPR

APRIL 28, 2016

People you work with may not even consciously consider how you treat people “lower” than you, but it will change how you are perceived, and that seeps into every facet of your personal brand. Embrace your brand outside of the workplace. Practice Writing. There are no demeaning jobs, only demeaning people – don’t be one of those.

Tourism 48

Tourism Airlines Writing Meeting 48

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. Don’t write any obituaries for Depp yet.’ ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To By 2015 Depp and Heard wed.

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Example: Do you recall the brand of beer advertised during the Super Bowl?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Wanna Subscribe?

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40