Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. She graduated in 2009 and then started teaching at Stockton University in New Jersey. How has your PR education prepared you for your career? Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on.

Community 82

Community Publicity Web Social Media 82

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO. From here, you can create an alert for reporters that write about your refined search results.

Pitching 86

Pitching Media System Tools 86

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Which real, historical or fictional person or brand would you like to give a reputation makeover? Great listening skills, strong research abilities, and excellent writing skills. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories.

Advertising 41

Advertising Advertising Fashion Creativity 41