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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Tune into smart insights, cool tips, and lots of laughs.

Marketing 118
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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I also supervise our excellent social media editor, Terry Kosdrosky. I have supervised the Automotive News collegiate internship program since 2007. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market.

Groups 55
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Celebrating the human influence in reputation shaping

PR in High Definition

If a business experiences a reputational setback, wants to improve media relations, or is looking for a creative new way to boost visibility, there is a need for soft skills that only us humans can bring to the table. Personally, I’d prefer to see another rendition of the classic Ukrainian entry circa 2007, “Dancing Lasha tumbai”.

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Know your brand; then craft marketing strategy

Engage PR

Not least because of the burgeoning number of social media and digital marketing channels available today. The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. Jack Milner, account executive, Engage PR. We are geeks.

Strategy 111