ImPRessions - Crenshaw Communications

MAY 3, 2021

When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Proven business value.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 3, 2023

It struck me as brilliant, and I decided to replicate his experiment with public relations. Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. PR and communications predictions. Predictions from PR and martech providers; and. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Beyond PR

JANUARY 16, 2018

The Cision Comms Cloud™ is filling that gap by enabling communications teams to understand which key influencers engage on topics important to their brand and whether those influencers generate the desired interactions with their target audience. Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70