Bianchi Biz Blog

SEPTEMBER 7, 2021

Can you tell us what types of stories, trends or issues are on your radar now? As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. What story or stories are you most proud of? That’s a great message for any leader.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Polaris

DECEMBER 14, 2014

One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. Here’s what they told me. #1 which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

MAY 18, 2015

So, it’s my honor to share with you just how awesome this young woman is… You’re a “planner” at one of the biggest interactive shops in Minneapolis (space150). What does that mean–“planner”? What does your job consist of? Biggest opportunities?

Meeting 60

Meeting Local Industry Journalism 60

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. The nature of my role at Toro is similar to what I did at 3M, but different in scope and scale. What’s been your biggest win so far?

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

OCTOBER 29, 2015

But very rarely is attention given to decisions made later in a career, and what opportunities and considerations apply to public relations practitioners faced with winding down or winding up their working lives. Guess what? I walked away, not knowing what I might do next. I despised it!

Publicity 40

Publicity Local Training Education 40