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5 Ways to Reach New Audiences Through Tech Innovations

Cision

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. How else would you transport a dozen elephants?

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations. what if we run over a person.

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Okay Google, I think we’re going to get along

Stephen Waddington

Any request for information about films, restaurants, sports and transport is localised. It’s incredibly useful but it also creates another level of disintermediation of the web. It also seems to be able to connect and play any live radio station. Integration with music services is excellent.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. You know their radio, but their podcast productions are strong, too. It’s the golden age of podcasts. Hidden Brain.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. But in fact it is just as likely to work in our favour as it is against.