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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. How else would you transport a dozen elephants?

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations. what if we run over a person.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. But in fact it is just as likely to work in our favour as it is against.