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How the APR Changed My Future

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

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Want More Fans? See 3 Brands’ Secrets

Cision

To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62
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4 Important Years in Copyright Law History

Cision

That’s the year that determines what’s already considered public domain. Good Morning To All,” which lent its melody to the traditional birthday tune, debuted in 1893, long before 1923, making “Happy Birthday to You” part of the public domain. Example: For those in the automobile, gaming or telecommunication industries, take note.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. . That is a 948% increase in media coverage and a 185% increase in public interest. .

Brand 148
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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62
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An Honest Look at My APR Journey

PRSay

It’s no surprise then that in my third year in the industry, I decided that I wanted to look into earning my Accreditation in Public Relations. One year later, I passed the Examination for Accreditation in Public Relations and officially became an APR. It’s going to make you a better public relations professional.