Why it’s important to prepare for a PR crisis
Prohibition
APRIL 23, 2020
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain. Unlike a lot of brands in 2019 that failed to do so.
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