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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310
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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Viral Marketing? What is a Press Release?

Viral 52
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71
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The plant-based companies shaking up the meat market

NewsWhip

For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. But which sites are producing viral articles?

Company 78
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Video Production – Unsure on where to start?

Prohibition

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them.

Video 62
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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. The post never should have been written. It’s not.

Pitching 272