The Most Underrated Skill in Content Marketing? Fact-Checking
Contently - Strategy
NOVEMBER 3, 2021
Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. But after that, it gets more nuanced.
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