ImPRessions - Crenshaw Communications
JUNE 1, 2021
At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement. But, failing to prep can be a miscalculation.
Barokas
DECEMBER 5, 2019
Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. How do you measure success? Are your spokespeople working?
wiredPRworks
FEBRUARY 11, 2016
Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK. Building the foundation of a comprehensive social media marketing plan. The most common mistakes in social media – don’t make them!
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2016
That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.
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