ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Does it include thought leadership? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78