ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.

Television 120

Television Interviews Engineering Tools 120