Marketing Trade Shows White Paper Writing 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Media and influencers read analyst reports and white papers, so the reach can become exponential. Influencer relations is a logical extension of media relations , but less transactional and more collaborative.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.
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Landis PR
FEBRUARY 7, 2022
Writing a white paper? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. 5 Must-Keep New Year’s Resolutions for B2B Marketers. Use snippets for organic social media posts and copy for PPC ads. Want to learn more?
Business Wire
FEBRUARY 2, 2018
For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip! Implementation Tip!
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.
Contently - Strategy
SEPTEMBER 10, 2020
Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?
MaccaPR
DECEMBER 19, 2016
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.
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