PR for Anyone
MARCH 23, 2022
What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Gift guides of most national magazines are fully booked by July 1st. Knowing the themes of a magazine in a particular month lets you know if your story idea might be a potential fit.
PR for Anyone
OCTOBER 28, 2021
Most small business owners cannot afford a PR firm. Just look at magazine covers. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. Hooks are super easy.
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PR for Anyone
SEPTEMBER 1, 2021
Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I made so many mistakes when I first started pitching. I pitched holiday gift guides in November.
PR for Anyone
SEPTEMBER 8, 2021
They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. This is their job. They get paid to do a good job.
PR for Anyone
MARCH 10, 2022
It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!
PR for Anyone
JULY 28, 2021
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! She is now working with People Magazine as the shopping editor. Welcome Jenn!
PR for Anyone
JUNE 30, 2021
If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. topic that relates to you and your business, move that publication to the top of your list. Hard to think that far ahead.
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