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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. SCHEDULE A DEMO.

Media 113
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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

Pitching 130
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Advertising vs Publicity

PR for Anyone

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. SCHEDULE A DEMO.

Publicity 105
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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I posed the same question to a small business owner.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources.

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Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well.