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How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Trends on Social Media. Google Trends. Google News. Trends on Social Media.

Trends 142
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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205
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My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ ’ John Doerr speculated that it would be more important than the Internet.”

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Unfortunately the same isn’t true for local media. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. Pinterest has posted sustained growth in visual imaging. It’s not all bad.

Publicity 164
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28 Observations from 28 Months as a Solo PR

ZudePR

Spot on, Wikipedia. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. And you’ll drastically reduce your time spent pitching for work. #24: I have no intention or desire to “grow the business”. Or so the thought process goes.

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How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. An example of a hero of free authority: Jimmy Wales of Wikipedia.” For me, as a local government employee, there are clear political boundaries. The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time.