Start Collecting Those 2015 Editorial Calendars, PR Peeps
Rock the Status Quo
OCTOBER 2, 2014
It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.
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