Beyond PR
JULY 7, 2016
Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.
Solo PR Pro
FEBRUARY 15, 2022
There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. We have managed dozens of influencer campaigns for businesses in a wide variety of industries — from health care and small business to travel destinations and nonprofits — and with a wide variety of budgets.
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Burrelles Fresh Ideas
AUGUST 2, 2023
The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.
Critical Mention
DECEMBER 10, 2018
Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. Until next time! Critical Mention. Poorvi Adavi.
Solo PR Pro
FEBRUARY 25, 2021
I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. However, I was very siloed away (red flag #1). To the rest of the team, I was just traditional media relations.
Waxing UnLyrical
OCTOBER 19, 2010
With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.
Waxing UnLyrical
MARCH 16, 2015
Social in the wild: Ben & Jerry’s goes local. Nonprofits, Tell Your Stories: Rob Wu of CauseVox. ” In this classic WUL post, I sit down with Rob Wu of CauseVox to talk about why it’s essential for nonprofits to tell their story “so well that your community will go out and tell it for you.”
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