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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to The model became much more strategic.” This is where things are going.”

SEO 135
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

[But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling.

Employee 126
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Most communicators for the Department of Defense also create imagery, audio and video. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Essential communications skills endure.

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We Are Not Invisible

PRSay

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. On March 16, eight innocent lives were taken in violent shootings in Atlanta. This occurred on a train with a number of other passengers, also doing nothing.

Community 147
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR. Too Much Noise Across Too Many Digital Channels.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I am also excited to incorporate video into our work in a bigger way in 2020.