Research, Communication Crucial Before Collaborating With Influencers
PRSay
SEPTEMBER 19, 2023
As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.
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