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Research, Communication Crucial Before Collaborating With Influencers

PRSay

As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” What time is it in Colorado?

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What U.S. Service Members Can Teach Us About Communications

PRSay

The Joint Civilian Orientation Conference and #knowyourmil are just small components of the DOD’s larger efforts to educate, inform and engage the public, and to address misconceptions about the military. During the seven-day tour of military installations that followed, we traveled to the U.S. Coast Guard Sector in Charleston, S.C.;

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Almost Famous (2000) — Media Relations. Hackman’s character, fearful of leaving the U.S.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today?

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. I jumped at it,” she said. “I

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