Leadership LinkedIn Social Media Trade Shows 
Sword and the Script
OCTOBER 25, 2022
“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Jack of all trades. Giving voice.
MaccaPR
AUGUST 10, 2020
Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? What’s your take on virtual trade show events?
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Garrett Public Relations
MAY 27, 2024
The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.
Sword and the Script
JANUARY 8, 2019
You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 4) Personal social media engagement. Around 2008 or 2009 I really started to notice customers on social media – people that worked for companies that used our products.
Communications Conversations
MARCH 20, 2018
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?
MaccaPR
DECEMBER 19, 2016
If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Encourage them to share a link to the landing page on their social channels. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse.
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