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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Public Relations vs Marketing

Doctor Spin

Because in a democracy, public opinion will ultimately shape public policy. In public relations, we have the skill set to manage public perceptions and shape opinions long-term. While advertising can support such endeavours, it’s all about PR.

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Behind the Headlines With Dan Gregory

Cision

Learn how to build a brand journalism strategy with our free white paper! My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. As a communication professional surrounded by policy experts, I wasn’t immediately sure how I could contribute.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. economic policy, so I figured out some stuff along the way. ” It was not what I had in mind, but I said, yes.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Explaining work or policy through real human stories and impact, rather than through data or abstract arguments.” Long-form journalism.” Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Finding a hook that connects to the audience on an emotional level.”

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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And we checked in certainly with specific influencers as well, especially within policy, just to get a read on how this was being interpreted. I’m really excited about this conversation.

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Sneaker Politics: New Balance & Donald Trump

The Stalwart Blog

In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction". And yet this week, U.S.