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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Public Relations vs Marketing

Doctor Spin

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. Because in a democracy, public opinion will ultimately shape public policy. While advertising can support such endeavours, it’s all about PR.