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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Until next time!

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Similar to trade journals, podcasts cover an array of niche subjects. Explain this to your client and show examples of past work to support your point.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

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Social Media Overtakes Print Newspapers as News Source

PRSay

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. How long have you been in journalism and how did you get started? Sometimes it’s better to blow them away with compelling insights and data.

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How to Choose a Media Monitoring Service

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

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