Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 97

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

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PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”.

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Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. Social media is gasoline. — Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? . — Lori Ruff. Ralph Waldo Emerson. Ronn Torossian. Tom Fishburne.

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PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

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Critical Mention

AUGUST 6, 2020

Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

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Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

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Bianchi Biz Blog

AUGUST 31, 2023

Overdrive Radio: A weekly podcast produced by Overdrive Magazine and hosted by Todd Dills with a supporting cast of Overdrive editors, contributors and more. The podcast presents owner-operator business leading insights, interviews with independent truckers and small fleet owners, and trucking business and regulatory news and views.

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Critical Mention

DECEMBER 3, 2019

Unfortunately for them, many of today’s major news sources have these restrictions that limit media access, which means media professionals are limited to what kind of content they can share to their brand’s audiences. This is also true of some important industry and academic journals. Until next time! Critical Mention.

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wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

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Bianchi Biz Blog

SEPTEMBER 7, 2021

How long have you been in journalism and how did you get started? Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. Sometimes it’s better to blow them away with compelling insights and data. I used the G.I.

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Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

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Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media. Share Tweet Share. Until next time!

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Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar. Eric Lebowitz.

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David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He handed me a faxed copy of the article—not an original. I was taken aback. You don’t get your local paper?”

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PRSay

DECEMBER 13, 2018

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. News websites are the next most common source, followed by radio, social media and print newspapers. Combined consumption of news on websites and social media stands at 43 percent for U.S.

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Bianchi Biz Blog

JANUARY 24, 2022

How long have you been in journalism and how did you get started? I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! Music and cars; I suppose that sums up my journalism career!

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Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

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How To Media Analytics Television 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

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Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

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Burrelles Fresh Ideas

APRIL 2, 2024

The specific media outlets that American adults trust vary some by political party, but large mainstream outlets have all seen strong upward swings, according a recent Morning Consult poll. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

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Media Radio Print Newspapers 102

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services? Oh, where to start?

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Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

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Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

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Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

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Media Journalism Report Video 112

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. For that effort, I earned my first Gold Kenneth R. After 18 years at the wheel, I was interested in a career change.

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Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022.

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PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. We fight it. A bit of the back story. Possibly this has been used before.

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Sword and the Script

JULY 17, 2018

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd.

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PRSay

AUGUST 14, 2019

You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? There was a radio station. Then there’s the specific technical skills of media relations and internal communications. We ran a base newspaper.

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Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Bryan makes regular appearances on Canada’s CTV News and SiriusXM radio.

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Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz?

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Travel Case Study Creativity Advertising 79

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

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Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

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Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

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Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

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