PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. If you saw a segment they did you liked or an article you read, mention that in your email.

Pitching 130

Pitching Television Media Interviews 130

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 182

Media Training Training Interviews Media 182

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” The live audience reacted with laughter and applause.

Interviews 60

Interviews Media Study Course 60

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PR for Anyone

JUNE 30, 2022

I refer that out. But, yeah, PR and crisis, there’s obviously a need for that. But if you only get PR when you’re in crisis, that’s all anyone’s is going to know about you. I always joke, I don’t like the crisis part. I have a lot of colleagues who are experts in that. I’m your rah rah girl.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

Marketwired

FEBRUARY 16, 2016

Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

APRIL 28, 2016

I’ve run media training for hundreds of spokespeople, helping them to ensure they get it right first time when responding to the media, as well as help clients to identify the best spokespeople to represent their brand. Preparation should always cover facts and figures you can reference to back up anything you say.

Media 54

Media Media Training Training Interviews 54