Interviews Local Real Estate Training 
Rock the Status Quo
DECEMBER 11, 2014
We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)
PR for Anyone
JUNE 9, 2021
I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She lost a son to suicide.
PR for Anyone
MARCH 21, 2020
Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). This can also be adapted to with Skype interviews.
PR for Anyone
JANUARY 5, 2022
If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.
Victorious PR
FEBRUARY 22, 2023
Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to get the most out of every press coverage and leverage podcasts and TV interviews.
Ethical Voices
MARCH 28, 2022
She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. How can old school strategies counter disinformation.
PR for Anyone
APRIL 6, 2022
If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. No matter what you are. So that is this week’s PR tip.
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