International Journalism Small Business Storytelling 
The Hoffman Agency
APRIL 6, 2020
According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.
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Cision
APRIL 5, 2017
It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.
Cision
MAY 21, 2015
Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.
PR Fuel
JULY 24, 2018
Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.
Waxing UnLyrical
OCTOBER 28, 2010
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part.
Maxim Behar
MARCH 6, 2022
I have been associated with the public relations business almost for the past 28 years. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. I mean, at the age of 40, I started a new business.
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