ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 134

Journalism Media Relations Report Media 134

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104