Contently - Strategy
JANUARY 26, 2023
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results. Many of them offer COVID-19 vaccinations. Create a content plan. Thought leadership fails when it feels forced.
Sword and the Script
JUNE 3, 2020
The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5
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PR 20/20
NOVEMBER 30, 2022
As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.
Cision
OCTOBER 8, 2015
To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Pharma companies can turn these insights into actions, starting with their own internal conversations. Since 2013, the majority of Americans now support legalizing marijuana.
PR Conversations
OCTOBER 27, 2023
Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Public relations research: An International Perspective, London: International Thomson Business Press. Vercic (Eds.),
Sword and the Script
SEPTEMBER 19, 2017
The rule is: if you can’t measure the results, eliminate it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). There’s no such thing as agnostic search anymore but try it incognito for good measure. . – paying for leads.
MaccaPR
OCTOBER 17, 2016
Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Determine a format that will work with your organization’s brand…and get to work! Collect Data. Then Collect More Data; And Pull Together a Village.
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