ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options.

Exercises 198

Exercises Google Writing Blogging 198

PR Conversations

MAY 9, 2017

PRoust Questionnaire answers from Kim Blanchette: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? When I worked in media relations, it was all I wanted to do. Why do you work in PR? Can I have two?

Energy 53

Energy Measurement Internal International 53

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Assign project teams. The result?

How To 60

How To Software System Employee 60

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I persuaded the CommsHero team to allow me to share some of them with you. Why is the public relations industry not representative of the organisations or the public that it serves? Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Efficient marketing execution and measurement. Do you have a PR strategy? My own predictions. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174