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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

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10 Image and Video Tools for PR Pros

Solo PR Pro

It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Tell your client’s product creation story or share scenes from a conference or trade show. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers.

Video 71
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5 Rules for Publishing High Quality Press Releases

Beyond PR

A new infographic with up-to-date data? An upcoming trade show you’re excited about participating in? When Google confirmed last year that more searches take place on smartphones than on tablets and desktop computers , it sent a clear message to communicators: Your content must be formatted with mobile in mind.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?