Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Here are four steps to pitching reporters and getting coverage from your upcoming conference. Do you want your news release to serve as an event reminder to local newspapers or TV stations? Want to make the most of hosting industry events?

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. Worse, it’s blogging for the sake of blogging. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. The local newspaper in New Orleans, they furloughed about 10% of their staff immediately.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40