5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department.

Creativity 106

Creativity Data Measurement Product Launch 106

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model. Track media coverage and online mentions. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62