Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social?

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. There’s a very smart exercise to be done when floating an idea internally. Don’t auto-brainstorm. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up.

Media 97

Media B2B Groups Conference 97

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. Reach your target area or industry with paid advertising. Collaborate.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48