how-to-grab-attention-and-maintain-interest-with-your-press-release-headline 
Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
PR Fuel
JULY 14, 2021
Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. You can demonstrate your values and build a loyal following.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Fuel
SEPTEMBER 18, 2018
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.
PR Fuel
FEBRUARY 1, 2021
Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention. What Is the Inverted Pyramid Writing Style?
PR Fuel
JUNE 23, 2021
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release. The Release Lacks a Purpose.
Cision
APRIL 5, 2017
Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Truth is not dead.
PR Fuel
OCTOBER 16, 2018
This is a lesson that sometimes comes back to bite PR pros when they’re not paying attention. This is a lesson that sometimes comes back to bite PR pros when they’re not paying attention. Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry.
Expert insights. Personalized for you.
468 
Let's personalize your content