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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Common KPIs might include website traffic, engagement rates on social media, and share of voice. KPIs and metrics will vary by clients and you should measure what matters.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. The investment is minimal, and you’ll get a good understanding of the relationship between paid and other forms of media. ??

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert!

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

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Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Topics of the Week :: #COMM4633 #SPC4350 Social Media for PR says: January 26, 2011 at 9:38 am [.]

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