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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. For instance, email marketing programs offer features that allow users to send personalized emails based on subscriber data. This improves the ROI of your work and your client’s satisfaction.

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Letter from BETT

Stephen Waddington

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It’s a useful tool for real time marketing, crisis and newsjacking work. It’s intended as a practical handbook. It tracks eight billion articles a month.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

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Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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