Letter from BETT
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. It’s a useful tool for real time marketing, crisis and newsjacking work.
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